2024 SPRING / SUMMER COLLECTION
Hello.
It's finally starting. 24ss.
Even though this year is said to be a mild winter, there are still cold days, with a big cold wave just recently.
While many brands are launching, Meltum is finally ready for Spring/Summer 2024, and will start this Friday 16th at 6pm.
This season's theme is "CITY"
I think this image has become stronger as the number of tech items has increased since last year.
This year, we paid even more attention to materials and fabrics, so we created items that are comfortable to wear, make you feel good when you wear them, and make everyone around you say, ``I like that outfit and that bag.'' I was able to make it.
Today, I would like to introduce a few items starting from the beginning.
CREDIT
T-SHIRT / BORDER L/S T-SHIRT / ¥11,000(TAX IN)
BOTTOMS / SCOTCHGARD™ WIDE SHORTS / ¥6,600 (TAX IN) Released in March
CAP / NEOBOY Cap / ¥5,500 (TAX IN)
PULLOVER / SCOTCHGARD™ PULLOVER SMOCK / ¥12,100 (TAX IN)
First, let's start with BORDER L/S T-SHIRT .
This season, I wanted to make a border tee, so I started making it first.
It's made from original fabric, and the border pitch (line width) has been adjusted to be thinner so it doesn't look too casual.
For some reason, I had the impression that borders were uncool, but by using a chic color scheme, it goes well with tech items.
The sizing is also loose, which is my preference.
Available in 3 sizes (2, 3, 4) for unisex wear.
CREDIT
SHIRTS / OVERSIZED BD SHIRT / ¥13,200(TAX IN)
BOTTOMS / 2TUCK TAPERED DENIM / ¥18,700 (TAX IN)
BELT / COW LEATHER BELT / ¥9,900 (TAX IN)
CAP / Indoor person Cap / ¥5,500 (TAX IN)
Next is 2TUCK TAPERED DENIM .
I don't often wear denim myself, but I was thinking that I wanted a tapered denim that would look nice as slacks.
Moreover, black denim.
I was particular about the silhouette, and after making and revising it many times, I finally completed it.
The fabric is 12 oz thick and can be worn all season.
It might be a little hot in midsummer, but it's totally tolerable. .
Available in 3 colors: WHITE, which is rare for Meltum, BLUE, which is versatile, and BLACK, which is the favorite.
Available in 3 sizes (1, 2, 3) for unisex wear.
CREDIT
CARDIGAN / HyperHelix™ TECH CARDIGAN / ¥16,500(TAX IN) Released in March
SWEATSHIRT / RING SPAN LIGHT WEIGHT SWEAT / ¥9,900(TAX IN) ZOZO limited item
BOTTTOMS / ALL-ROUND TECH PANTS / ¥18,700(TAX IN)
CAP / Take a break Cap / ¥5,500(TAX IN)
Next up is a cardigan made with techy functional materials.
This time, we used HyperHelix™, a high stretch special polymer thread.
The material has good stretch, feels good on the skin, and is comfortable to wear.
It is often used as a fabric for sportswear. HyperHelix™ has been transformed into a cardigan that can be easily put on at Meltum.
Cardigans are versatile pieces that can be used as both innerwear and light outerwear, removing the concept of knitwear.
This is a must-have piece for this season's "CITY" meltum.
CREDIT
BLOUSON / ALL-ROUND ZIP UP JACKET / ¥22,000(TAX IN)
BLOUSON / ALL-ROUND ZIP UP JACKET / ¥22,000(TAX IN)
T-SHIRT / RUBBER TAG TEE L/S / ¥7,700(TAX IN)
BOTTOMS / ALL-ROUND TECH PANTS / ¥18,700(TAX IN)
Lastly, we have a shell jacket that can be worn as a set for ALL-ROUND TECH PANTS, which has received a lot of inquiries.
ALL-ROUND TECH PANTS have been one of Meltum's popular items since their release.
Even after adding new colors, many customers continue to purchase this item in different colors.
The ALL-ROUND ZIP UP JACKET has been created as a top for such a popular item.
The body is sampled from a 90's American college warm-up training suit .
Although it has a simple construction with no waste, it has plush on the front and back and is fully equipped with ventilation.
(Ventilation is a design similar to mesh vents often found in sports jerseys, etc.)
First delivery's recommendations are as follows.
I think we will be able to show you new meltum products starting in March, focusing on new bags, so please look forward to it.
Photography: Syuya Aoki (W)
Styling: Shunsaku
Hair & Make: Tatsuya Suzuki
Model: Kagiru(donna), Tomoe(Vithmic)
Production: Ryo Abe (W)
